Jesse Held

Jesse has spent over 25 years in hospitality, grinding through every shift, every closing time and every holiday the industry could throw at him. He built one of the most respected cocktail programmes in the Twin Cities at Parlor Bar and became the kind of bartender other bartenders came to learn from. All of it leading to the opportunity to do what he always wanted: open his own distillery and restaurant in his home state of Minnesota.

He doesn't stand at the front and lecture. He's behind the bar with you, cracking jokes, sharing trade secrets and making drinks that remind you why cocktails are worth caring about. Jesse's philosophy is simple: hospitality first, always. Whether you're a first-time visitor to the restaurant or a distributor meeting for the fifth time, the experience should feel the same. Warm, genuine and a little bit unforgettable.

His middle name is Earl. That's not a coincidence. It's destiny.