Pete Macfarlane
CMO & Partner
Originally from the UK, Pete brings over 20 years of marketing experience building premium spirits and lifestyle brands globally. He spent the last decade at Bacardi driving double-digit growth for Tequila Cazadores and helping Grey Goose return to significant growth for the first time in a decade. It was at Bacardi that Pete and Nick first met, collaborating on Bombay Sapphire and becoming firm friends. That connection eventually brought Pete to Earl Giles.
He brings a commercial mindset, a passion for innovation and a proven track record of turning great products into great brands. Based in Miami.